Written by Shirley Ju
Tyra Jutai is an Canadian singer, songwriter, producer as well as being all-round creative, and she has just unveiled a cinematic visual for her single âFrida.âÂ
The single appeared on her brand new EP, You Werenât A Muse, released on March 26th. It was inspired by the Golden Age Hollywood actress, singer and sex symbol Mae West, as well as her 1933 movie Iâm No Angel.
The single was written and produced by Tyra Jutai herself, along with the award-winning Montreal producer John Nathaniel (One Republic, Gwen Stefani). The visuals accompanying the song were conceptualised by Jutai and rising creative director Piper Ellis.
âFridaâ is driven by sinister marching drums accompanied by string arrangements, making the single an exquisite slow-burning gloomy pop offering. With this single, Jutai is telling a tale about betrayal, jealousy, and revenge between lovers and best friends. All of this is delivered by her captivating songwriting and, of course, her outstanding vocal showing.
Jutai says, âThe song âFridaâ was inspired by a beautiful woman who tried to hook up with my boyfriend while I wasnât around. I really fixated on the psychology of understanding going after someone elseâs lover. When I say âWere you tortured by the same things that I was, running around looking for love to stealâ, what I mean is that both Frida and I were lacking love and trying to find it where we could.â
Jutai also adds that she is not shaming Frida in her song âbut rather [her] ex.â Finally, she is more thankful to Frida than angry. Furthermore, the video echoes the song perfectly âin showing how Frida is really pointing out that someone who is ready and willing to cheat will do so.â